BOSTON, USA // Mary D Hanifin (MDH) is in her fifth year at DraftKings as Head of Production, where she leads the team behind some of the brand’s most high-impact content. With over 25 years of experience, she’s shaped award-winning, multi-channel campaigns for top agencies and brands across the industry. At DraftKings, Mary oversees all aspects of production and guides the brand’s creative storytelling across every major sports season—from the NBA and NFL to the NHL and MLB including marquee moments like the Super Bowl, Stanley Cup Playoffs, The NBA, and The Masters.

In 2024, she helped the brand earn its first Sports Clio Award for a standout NFL broadcast campaign featuring Kevin Hart and LeBron James.
Before DraftKings, Mary was Head of Production at The Via Agency, Executive Producer at Element Productions, a founding member of Modernista!, and started her career at Arnold in Boston. When she’s not traveling on production, she’s home on Cape Cod—lucky to live in a place that still feels like a getaway