SÃO PAULO, BRAZIL // Matias Menéndez is the founder of Jogo, a São Paulo-based Sports & Entertainment agency built on the belief that sport is one of the most powerful platforms to create culture, connect people and grow brands. He also serves as Global Head of Creative at DraftLine, leading creative excellence across one of the world’s largest in-house agency networks.

Throughout his career, Matias has worked across Buenos Aires, New York and São Paulo at agencies including AKQA, Africa, Mother, Madre and La Comunidad, partnering with global brands such as Nike, Google, Budweiser, Brahma, Stella Artois, Coca-Cola, Volkswagen, Target, Virgin Mobile and Free Fire.

From global campaigns and digital experiences to social movements and new business models, Matias has built a career around creating work that challenges conventions and earns relevance through creativity. His projects have been recognized internationally, but what continues to drive him is the opportunity to help brands become part of culture rather than simply communicate with it.