SANTA MONICA, USA // With a career spanning over 20 years, Matt Gilhooley is a marketing leader who has turned his passion for storytelling into spearheading impactful initiatives at the intersection of creativity, culture, technology, and media. With a focus on driving meaningful audience engagement and business results, he has held leadership roles across video game publishing, streaming platforms, film studios, and award-winning advertising agencies.

In his current role as VP of Marketing at Activision (acquired by Microsoft/XBOX), Matt leads global brand marketing initiatives for the CALL OF DUTY franchise. His teams are responsible for brand and go-to-market, live-season marketing, digital and social strategy, with an emphasis on delivering innovative campaigns that resonate with a global fan base and elevate one of the world’s most iconic entertainment franchises.

Previously, Matt led digital marketing for a wide range of entertainment launches across television and film, including Quibi, STX Entertainment, and CBS Films. Earlier in his career, he worked agency-side at the multi-award-winning RED Interactive Agency (acquired by WME), where he developed campaigns for clients such as Ubisoft, Legendary Pictures, Paramount Pictures, Live Nation, MTV, and ESPN.

His work has been recognized with numerous industry honors, including Webby, Clio, Shorty, and Effie Awards.