NEW YORK, USA // Matthew Shepatin is the SVP, Group Creative Director at OHG’s Science & Purpose, focused on breaking new ground through daring, purpose-driven creativity. With a successful tenure as GCD at CDM, he’s known for building a culture of impact and excellence. Across his many years as a leader in the healthcare ad world, he has spearheaded several creative campaigns that have broken the mold and sparked behavior change. Along the way, his work has earned more than 50 awards for creativity and effectiveness, including the Clios, The Webbys, The Mannys, MM+Ms, D&ADs, One Shows, Radio Mercury Awards, LIA Awards, and the Anthem Awards. He has also been honored with multiple Cannes Lions, earning two Glass Lions and the first Cannes Innovation Lion by a health agency. He has also published three books and contributed to many publications, including Esquire, Playboy, and New York Magazine.