CENTURY CITY, USA // Matthew Waddell is an award-winning creative leader with more than 25 years of experience at the intersection of sports, entertainment, technology, and media. As Senior Creative Director at FOX Sports, he leads the development of innovative campaigns, brand initiatives, and audience experiences for some of the world’s biggest sports properties and cultural moments.

Over the course of his career, Waddell has held creative leadership roles at FOX, Microsoft, Salesforce.org, Bell Media, TELETOON, and Astral Media, helping launch networks, streaming platforms, global brands, and award-winning marketing campaigns. His work spans creative strategy, storytelling, production, design, and integrated marketing across broadcast, digital, social, and experiential platforms.

Waddell’s work has earned multiple Sports Emmy nominations along with honors from the Clio Awards, Promax/BDA, CTAM, New York Festivals, Applied Arts, and the MARK Awards. He brings a passion for bold ideas, exceptional craft, and creative effectiveness to his role as a Clio Awards judge.