BALTIMORE, USA // Mekale Jackson is the Senior Director of Global Social Media Strategy at Under Armour, where he leads the brand’s global social media strategy across athletes, campaigns, creators, and communities. He oversees how one of the world’s leading sports brands shows up across digital platforms, helping shape storytelling, audience engagement, and culturally relevant marketing that drives business impact. Over the course of his career, Mekale has held leadership roles spanning sports, media, and entertainment, including Under Armour, Roc Nation, the NBA, Major League Soccer, and St. John’s University. His work has helped launch global campaigns, grow digital audiences, build creator ecosystems, and develop content strategies that have generated hundreds of millions of engagements while strengthening brand affinity around the world. Known for bridging brand strategy with creative execution, Mekale specializes in identifying emerging cultural shifts and translating them into meaningful opportunities for brands. His perspective is rooted in the belief that the most impactful marketing doesn’t interrupt culture: it contributes to it. Born and raised in Detroit, Michigan, Mekale is a graduate of the University of Michigan and a member of Alpha Phi Alpha Fraternity, Inc. He is passionate about mentorship, storytelling, and helping shape the future of sports marketing through creativity, innovation, and community.