BURBANK, USA // As Senior Vice President, Creative Marketing for Disney Entertainment Television, Melissa King leads the team that develops and executes marketing campaigns for ABC shows and specials across multiple platforms including print, on-air, radio and digital. King has led campaigns for some of ABC’s most popular and successful programs including High Potential, 9-1-1, Grey’s Anatomy, American Idol, CMA Awards, Jimmy Kimmel Live! and the Oscars.

In April, King expanded her responsibilities, taking on leadership of the Disney Branded Television Creative Marketing team. In this new role, she’ll oversee A/V campaigns for Kids and Teen Programming on Disney+ and Disney Channel, including the successful franchises Percy Jackson, Descendants and Bluey.

Prior to Disney, King worked in New York at several cable networks including USA Network, Oxygen and Food Network. She graduated from Northwestern University with a degree in Radio/TV/Film.