SANTA MONICA, USA // Memo Macalpin is a pioneering executive in the Creator Economy, with more than 29 years of experience in the entertainment industry and career spanning talent, brands, digital media, and creator partnerships. An early adopter of the Creator Economy since 2010, Memo was among the first industry professionals to sysematically connect digital creators with major brands, helping establish creator-brand partnerships as a powerful force in modern entertainment and marketing.

Today, Memo is recognized as one of the leading creator relations executives in the industry. He partners with Forbes and Influential to power the annual Forbes Top 50 Creators list, which launched in 2022 and has become a leading benchmark for influence and impact in the creator economy. Beyond his professional work, Memo has served as an SXSW Advisory Board Member since 2016 and the YMCA Pacific Palisades Board since 2021, helping support the community and YMCA’s rebuilding efforts following the 2025 fires. Memo brings a unique perspective at the intersection of creators, entertainment, brands, and culture, with nearly three decades of experience identifying what and who will shape the next generation of media.