LOS ANGELES, USA // Mia Perone is Director of Olympics (LA28) at adidas, where she leads strategic planning for the brand’s engagement around the Los Angeles 2028 Olympic and Paralympic Games. Working across global and North American teams, she helps shape how adidas connects with athletes, communities, and culture through one of the world’s most influential sporting moments.

Prior to her current role, Mia led Strategy & Operations for adidas Basketball, partnering across product, marketing, creative, and athlete partnerships to drive the brand’s long-term vision. Throughout her career, she has focused on building ideas that sit at the intersection of sport, culture, and business—bringing together cross-functional teams to create work that is both strategically grounded and culturally resonant.

A former NCAA Division I athlete, Mia brings a lifelong passion for sport and a deep appreciation for the power of creativity to shape culture and leave a lasting impact beyond the game.