LAS VEGAS , USA // Michael Kerman is a Senior Producer at UFC, where he leads the strategy and execution of co-branded campaigns that reach UFC’s global fanbase of over 700 million. Over the past six years with the organization, Michael has overseen a 400% growth in branded content deliverables and helped position the UFC as a standout partner for global brands. He directs and produces international shoots and has led high-profile campaigns with partners such as Bud Light, Jose Cuervo, DraftKings, Wingstop, and Crypto.com. His work blends cinematic production value with strategic brand integration, delivering content that resonates across cultures and platforms.

Prior to joining the UFC, Michael worked in entertainment across a range of roles including Associate Creative Director, Producer, Executive Assistant, and WME mailroom floater. This diverse background has shaped his creative sensibility and sharpened his ability to lead internal cross-functional team and external partners through concepting to final delivery. With a deep understanding of both agency and production environments, he brings a unique creative vision and executional expertise to every project he touches.