SÃO PAULO, Brazil // Michel is the Chief Creative Officer and Co-Managing Partner at Triunfo Sudler. With over 25 years of experience, he began his career in consumer advertising before transitioning to the healthcare industry. Michel has worked at leading global agencies such as Grey and Geometry Global, where he developed innovative campaigns for top brands including PepsiCo, Danone, P&G, Nestlé, J&J, and others. He has also collaborated with some of the biggest names in healthcare, including Novo Nordisk, Astellas, Abbott, Pfizer, Janssen, AstraZeneca, Lilly, and AbbVie.
For the past 10 years, Michel has led the creative team at Triunfo Sudler, dedicating himself to elevating healthcare communications by raising creative standards through innovation. His work has helped change patients’ lives, delivering award-winning campaigns that address both patient and client needs. Under his leadership, Triunfo Sudler has become one of the most award-winning independent healthcare agencies in Brazil and Latin America.
Michel has won numerous awards, including Cannes Lions, Clio Awards, The New York Festivals, and more. He has also served as a juror at some of the most prestigious festivals, including the New York Festivals Health Awards, Cannes Lions (Health & Wellness category), The CreativePool, and others.