LOS ANGELES, USA // Michele Tobin is the SVP, Global Brand Partnerships and Advertising at Rovio Entertainment, one of the world’s leading mobile entertainment companies. In this role, she leads the company’s worldwide ad monetization and partnership efforts with agencies and brands across all vertical markets.
Prior to joining Rovio, Michele spent nearly six years at Millennial Media; for the past three and a half years, she was the Vice President of Millennial Media’s global entertainment practice.
Michele has been in the mobile industry for more than 12 years and she was named a 2013 Mobile Woman to Watch by Mobile Marketer, and one of the Most Powerful Women in Mobile Advertising by Business Insider in 2013 and 2014.