NEW YORK, USA // A born storyteller, Mike has always been an innately creative thinker. Even his childhood imaginary friends had highly detailed backstories. He began his career more than 25 years ago in consumer advertising, creating memorable television commercials for such major clients as Sprint, MasterCard and Solomon Smith Barney. But he longed to put his talents to something more meaningful than selling credit cards and long distance. So made his way to the challenging and rewarding world of healthcare advertising.
In his 18 years in healthcare, Mike has worked across a multitude of therapeutic categories ranging from rheumatology to cardiovascular, respiratory to infectious disease. Creating impactful and engaging creative for professionals, patients and consumers, he has worked on all types of brands ranging from blockbusters to orphan diseases.
Over his career, Mike has been fortunate to take home numerous awards for his creative work including Clio Health, Cannes Lions, Mannys, MM&M, Creative Floor, LIA, Global Awards, Communication Arts, and the One Show.