She spent 13 years at The A List, where she was integral in the growth of the agency business and pathway. leading partnerships, special projects and events where she developed and executed innovative talent-driven marketing programs for leading brands including Veuve Clicquot, Lacoste, J.Crew, Beautycounter, and Formula One. Throughout her tenure, she built strategic partnerships that connected brands with culture through talent, experiences, and storytelling.

In 2021, Monica joined Amazon MGM Studios and Prime Video to build and lead the creator and talent marketing function from the ground up. There, she designed the systems, strategy, and infrastructure that bridged the worlds of creator marketing and entertainment, pioneering how creators are integrated into film, television, and streaming campaigns beyond just launch efforts. Under her leadership, the program scaled to activate more than 5,000 creators annually across over 60 global campaigns, establishing one of the industry’s most robust creator marketing programs.

Monica has been instrumental in bringing creators into some of entertainment’s most successful campaigns, including Off Campus, Project Hail Mary, The Summer I Turned Pretty, Overcompensating, Obsessed Fest, and many others. Her expertise lies in identifying cultural moments, building meaningful partnerships, and creating innovative marketing strategies that connect audiences with stories in authentic and impactful ways.

Today, Monica is recognized as a leader at the intersection of entertainment, creators, and brand partnerships, known for building scalable programs, forging industry-defining collaborations, and helping shape the future of creator marketing.