MIAMI, USA // Mónica is an Executive Creative Director at Alma Miami, where she creates groundbreaking work for major brands like Wells Fargo, Eli Lilly, Memorial Sloan Kettering Cancer Center, The Kroger Co., and Grupo Bimbo

With over 25 years of experience, Mónica has crafted award-winning campaigns across industries, shaping the narratives of iconic global brands here in the US. Her portfolio includes work for Nestlé, Volkswagen, Perdue, Hyundai, Anheuser-Busch, State Farm, McDonald’s, Diageo, Sprint, Pepsi, and J&J.

A passionate advocate for authentic storytelling, Mónica’s expertise lies in creating culturally resonant work that meaningfully represents the Hispanic consumer within the U.S. Her strategic yet creative approach ensures brands connect with this influential audience in relevant and insightful ways.

Born in Colombia but later bouncing around a few continents, Mónica’s creative journey began at Parsons School of Design in Paris and The American University. She later earned a degree in Journalism & Mass Communication from Florida International University and refined her craft at Miami Ad School.

As an industry leader, Mónica is dedicated to pushing creative boundaries and mentoring the next generation of diverse talent.