LONDON, UK // Nick leads Creative Transformation for WPP Media globally, helping brands reinvent how they show up in a world shaped by platforms, creators and communities. His focus is progressive digital communications: blending media, creative and technology to build ideas that are native to modern culture – designed for feeds, formats and fandoms rather than repurposed from old models. He is most energised when helping teams break out of legacy ways of working and designing new ways for media and creative to operate as one system.

Nick’s philosophy is about balance: combining the enduring principles of brand building with new models, partnerships and structures that reflect how people actually consume and create today. He is wary of both nostalgia and novelty for their own sake, and instead looks for modern solutions that respect what we know while pushing how brands show up in the world.Nick has worked with brands including Coca-Cola, adidas, Google, Airbnb and PlayStation, and his work has been recognised at global shows such as Cannes Lions and the Effies.