RUTHERFORD, USA // With two decades of shaping global campaigns at major ad agencies, Nicky has built and led high-performing teams that turn insight into impact—driving growth, loyalty, and love for some of the world’s most iconic brands. As the Co-Founder & Head of Creative at Twice On Sunday, she leads with bold ideas, sharp strategy, and a deep belief in the power of branding to move culture and business. Her commitment to equity and representation led her to serve as a 2023 ADCOLOR AdLeader and to take part in Cannes See It Be It as a cohort member first, and alumni tutor next. That experience deepened her belief that creativity and inclusion aren’t separate goals— they’re mutually reinforcing engines for innovation. A copywriter by trade, she’s also worked as a stadium vendor, a lingerie salesgirl, and a daycare center teacher. But her favorite role by far has been Life Skills Coach to the two little people who call her “mom”.