LONDON, UK // Nico is a seasoned agency leader, client partner and sports specialist with over 25 years in the industry. He has led a wide array of global brand partnerships throughout his career, focusing on opportunities at the intersection of sport and culture. Since co-founding the independent specialist sports creative agency Homeground in 2021, Nico has been responsible for the strategic development of the agencies client accounts including adidas, Sky Sports, Netflix, EAFC, the NBA and WHOOP.