NEW YORK, USA // Nicole Hurwitz is Vice President of Creative, Media and Martech at Opella US, a leading FMCG company behind trusted consumer health brands including Icy Hot, Cortizone-10, Allegra, Xyzal, Unisom, Aspercreme, and ACT. In this role, Nicole drives creative excellence across PR, paid media, organic social, CRM, and owned channels, orchestrating integrated marketing campaigns that meaningfully engage consumers. Prior to Opella, Nicole sharpened her marketing expertise at L’Oréal and Baskin- Robbins. At L’Oréal, she spearheaded digital initiatives for iconic brands including Maybelline, Garnier, essie, and Redken, seamlessly weaving together paid, owned, and earned channels to attract, engage, and convert consumers through breakthrough creative and strategic advocacy efforts.

During her tenure at Baskin-Robbins, she elevated the brand through earned media, PR, product placement, entertainment partnerships and memorable advertising creative. Nicole is passionate about 360-degree marketing campaigns that unite all touchpoints to create exceptional consumer experiences. Her approach combines strategic thinking with creative innovation, always in service of authentic brand storytelling. She holds a BA from Bates College and an MBA from the F.W. Olin Graduate School of Business at Babson College. A proud Boston native, Nicole now calls Manhattan’s Upper East Side home, where she navigates city life with her husband and two sons.