CHICAGO, USA // As Senior Vice President at Octagon, Nuvia Guzman leads the strategy and execution of global marketing programs and large-scale event experiences for world-class brands. With nearly two decades of experience, she has driven impact for Fortune 500 clients and led some of the agency’s most ambitious global initiatives. Nuvia has played a pivotal role in delivering marquee programs at the intersection of sport, culture, and brand storytelling. Her leadership on the FIFA World Cup™ Trophy Tour by Coca-Cola brought the iconic trophy to 51 countries in 2022 and expanded its reach across 45 North American markets in 2026. She also led the execution of Delta Air Lines’ premium hospitality programs at the Paris 2024 Summer Olympic Games and the Milan 2026 Winter Olympic Games.

Known for her energy, ability to build meaningful relationships, and adaptability in complex environments, Nuvia consistently turns bold ideas into seamless, world-class experiences. Over her 13-year tenure at Octagon, she has partnered with a diverse portfolio of leading brands, including The Coca-Cola Company, Delta Air Lines, The Home Depot, and Anheuser-Busch. Nuvia’s contributions to the industry have been recognized with her inclusion in Sports Business Journal’s Forty Under 40 Class of 2025.