Audio, Direct, Digital/Mobile, and Social Media
Pablo Maldonado
Chief Creative Officer, Creative Managing Director
FRASER
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Pablo Maldonado

DUBAI, UAE // Passionate, award-winning Writer/Creative Leader with 20 years of consistent results across Argentina, Mexico, the USA, and the UAE. Known for Unilever’s Degree Inclusive, he has driven sales and fame for brands like GSK, Coca-Cola, Bose, Burger King, Philips, VW, and IKEA while working at WPP, Publicis, IPG, and Omnicom. Jury at Cannes, One Show, and 20+ others. In 2025, he helped launch the indie FRASER in the Middle East.

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