NEW YORK, USA // Born in London to American parents, Paul Ritter is a graduate of Parsons School of Design in Paris. He has worked as a Creative Director, designer, as well as an acclaimed music video and commercial director, in Rome, Paris, London and New York. In the beginning of his career, Ritter was the art director for one of the most influential magazine launches ever, Benetton’s Colors, under the editorial direction of Tibor Kalman. He then went on to be Creative Director of Virgin Records in France, Life magazine and the award-winning Vitals magazine. He was named Design Director of Elle in April 2007. Since his appointment, Elle has enjoyed its most successful years ever, both in advertising pages and circulation. In 2010 he conceived and launched the Elle iPad app, the first fashion magazine app on tablet. Over the past decade, Ritter has worked on advertising and branding for Tommy Hilfiger fragrance for the Estee Lauder Group, Laird + Partners, Guerlain, Escada, L’Oreal, Zara. Along the way he has worked with such notable photographers as Oliviero Toscani, Michael Thompson, Glen Luchford, Stephen Shore, Terry Richardson, Chuck Close, Sofia Coppola, Jock Sturges, Jack Pierson, Matt Jones, Liz Collins, Matthias Vriens, Camilla Akrans, Katy Grannan, Dominique Isserman, Melodie McDaniel, Stefan Ruiz, Jill Greenburg, Tierney Gueron, Tom Munro, Carter Smith, Alexei Hay, Corrine Day and Horst Diekgerdes.