LONDON, UK // Rachael leads the Weber Shandwick Health Practice in EMEA, with additional responsibilities for integrating health- focused initiatives across APAC. Under her leadership, both regions have been recognized as Health PR Consultancy of the Year for the past two consecutive years — reflecting excellence in strategic impact and creativity within the healthcare communications space. With extensive experience in global health communications, Rachael has built an impressive career spanning New York and London, where she led major client relationships as part of Havas. Her expertise lies not only in driving creativity within the health sector but also in leveraging the power of communications to address critical societal issues — notably the widening gap in health equity.

In 2023, Rachael spearheaded the conception and successful launch of Weber Shandwick Women’s Health, a first-of- its-kind initiative designed to place women’s health at the core of healthcare conversations. This bespoke offering was rapidly expanded to EMEA, APAC, and North America, where it has been celebrated as a cornerstone of Weber Shandwick’s healthcare practice. Rachael’s commitment to advancing health equity led to her collaboration with the Patients Association in developing CORE (Community Offer Respect and Ease) — a groundbreaking strategic planning model aimed at improving equity in health communications. By fostering deeper insights into the barriers faced by economically and socially disadvantaged patient communities, CORE has enabled clients to drive more impactful and inclusive communications. The model’s adoption among leading healthcare organizations demonstrates its role in transforming equity-driven communications strategy.

At Weber Shandwick, Rachael partners closely with client leaders to harness the full talent and expertise of the agency’s global network, ensuring the delivery of best-in-class strategic thinking, creativity, and measurable impact at both global and in-market levels. Her unwavering passion for women’s health is deeply personal, shaped by her own health journey and her experience as a mother to three incredible young women.