NEW YORK, USA // Rebecca Grierson is VP of Creator & Influencer Brand Partnerships at Universal Music Publishing Group, where she leads a division connecting music, brands and the creator economy. Her role brings together capabilities across UMPG, Universal Production Music and Universal Audio Branding, helping brands and creator’s access everything from commercial music licensing and production music to custom music and audio branding for creator partnerships and social-first campaigns.

In 2017, Rebecca moved from London to New York to launch and build the US arm of SixtyFour Music and helped establish the East Coast committee of the Guild of Music Supervisors. She brings more than 20 years of experience spanning BBC Radio, music supervision and creator-led content. She has licensed music and original scores for global brands and platforms including TikTok, YouTube, Google, Nike, American Express, Sephora, Diageo and Samsung. Rebecca is passionate about helping creators and brands use music more strategically, creatively and effectively across digital platforms.