LISBON, PORTUGAL // Ricardo Domingues works with Betclic, one of Europe’s leading sports-betting brands, where he has a front-row view of how betting operators build fandom, activate around live sport, and turn marketing into a driver of engagement and loyalty. With nearly two decades in online betting and gaming across Southern Europe and Latin America, he understands both the craft that makes sports marketing resonate and the responsibility that comes with reaching passionate audiences. His grounding in behavioral economics shapes how he reads creative work—looking past execution to the psychology of what actually captures attention, shifts perception, and earns loyalty. He also serves as President of APAJO, the Portuguese association representing the country’s licensed online betting and gaming operators.