NEW YORK, USA // Richard Ferretti is Senior Vice President and Global Creative Director for Estée Lauder, a position he has held since October 2011. As a creative visionary, with a fresh, dynamic perspective, Richard leads all creative and visual aspects for the Estée Lauder brand globally, including TV, digital and print advertising, packaging, visual merchandising and store design. In this role Richard works closely with Jane Hertzmark Hudis, Global Brand President, Estée Lauder as well as Aerin Lauder, Style and Image Director, Estée Lauder.

Over the course of his career, Richard has been the creative force behind major brands, magazines, retailers and books in the fashion, beauty and lifestyle arena.  Before joining Estée Lauder, he served as Creative Director of the Coach and Reed Krakoff brands (start-up. helped build the brand.)  At Coach, Mr. Ferretti was responsible for directing the global image of the brand’s leather goods and fragrances through advertising, catalogs, digital assets and retail stores in key markets such as, the U.S., U.K., China and Japan, and incorporating the Coach heritage in a visually-compelling way. At Reed Krakoff, he was responsible for the creative development and visual imagery that launched the brand in 2010.

Prior to that, he served as Creative Director at Gourmet Magazine, where he was credited for bringing a fashion sensibility to the magazine’s design.  He also served as Creative Director for Banana Republic (Gap Inc.) and held senior design positions at publications including Self, In Style, Child and Metropolitan Home.  Mr. Ferretti has also designed 15 luxury lifestyle books.