INGLEWOOD, USA // Rob Santini brings over 20 years of integrated marketing, strategic communications, Influencer/creator marketing, brand/talent partnerships experience in entertainment with a deep focus in and relationships within music, gaming, sports, fashion, and culture. Prior to arriving at NFL as the Vice President, Global Culture, Creator and Entertainment Marketing, he served as the SVP, Brand Partnerships & Ad Sync at Warner Records, where he led strategic brand and commercial sync partnerships for artists including Saweetie, Teddy Swims, Dua Lipa, Red Hot Chili Peppers, Lincoln Park and Benson Boone.

During his tenure, Robert was named to the 2025 Billboard Sports & Music Power Players and 2024 Billboard Top Ballers lists. Prior to joining Warner Records, Robert spent the majority of his career at top entertainment agencies leading integrated marketing, influencer/talent partnerships and communications planning to position brands at the forefront of culture; his work includes noteworthy initiatives such as Pepsi Max’s Uncle Drew campaign with Kyrie Irving, Call of Duty’s professional athlete internship program featuring NFL stars Patrick Willis and Clay Mathews, American Express’ Music Meets Art Campaign with Kendrick Lamar and Shantell Martin, and Bud Light’s Dive Bar Tour with Lady Gaga, John Mayer, G-Eazy and Post Malone. He currently resides in Los Angeles with his family.