WHIPPANY, USA // Sam is currently the Chief Marketing Officer for Bayer’s Consumer Health division in North America with responsibility for marketing and innovation across Bayer’s iconic over-the-counter and self-care  brands including Claritin, MiraLAX, Bayer Aspirin, Aleve, Alka-Seltzer, Midol and One A Day. She  also oversees Bayer’s in-house media operations, data & analytics, consumer insights, agency  relationships, creative production, and marketing excellence/training. 

Sam has over 30 years of experience in 40+ countries at some of the world’s largest companies and  agencies. Prior to Bayer, Sam held marketing roles at Procter & Gamble (P&G), Kimberly-Clark,  Walmart, Advance Auto, Tenneco, BBDO, Y&R and DMB&B, where she led brands such as M&M’s,  Pampers, Head and Shoulders, Champion, and Advil.  

Sam is a transformational leader who excels in guiding teams to develop strong brand-building  strategies, consumer-centric communications and cutting-edge innovation. She has a proven track  record of helping brands create and translate strategy into actionable business results. Given her diverse experience on all sides of a business (client, agency and customer), coupled with her  dynamic facilitation style, Samantha is recognized as an outstanding coach and connector. – and was  selected as a Growth Consultant for the Jim Stengel Company, a boutique of advisors who help  brands and companies activate their purpose. 

Sam’s work has been featured in AdAge, Adweek and Brandweek. She has won various awards  including the P&G Marketing Innovation award, the “American Marketing Association” Effie,  Walmart’s “Supplier of the Year,” Cannes Lions International Festival of Creativity shortlistP&G Best In-Class Customer Marketing award, and made the Cannes Advertising Festival. She is also a strong  advocate for Diversity, Equity & Inclusion, recently serving as Chair of the Women’s Business  Resource Group at Tenneco and Executive Champion of Women in Autocare. 

Sam graduated from the University of Florida (UF) with a Bachelor of Arts. She often returns to her  alma mater as a guest speaker and served as the Alumni Chairman of the UF School of Advertising  and Communications. She was also recognized with the Distinguished Alumnus Award – one of the  university’s most prestigious awards.  

Sam currently resides in Florida. She is married to her high school sweetheart and together they have  three children. In her spare time, she enjoys running and listening to podcasts.