NEW YORK, USA // Sara Record-Bachelor is Senior Vice President, Social & Influencer Strategy at Ruder Finn, where she leads influencer strategy across industries, with a focus on data-driven strategies that connect authentic storytelling to measurable business impact. With more than 17 years of experience in influencer marketing, Sara has built and led large-scale creator and influencer programs for global brands, including work within healthcare and other highly regulated sectors. Her expertise spans influencer strategy, creator partnerships, social innovation, and integrated marketing, helping brands engage audiences through culturally relevant and impactful campaigns.

Prior to joining Ruder Finn, Sara held senior leadership roles where she developed influencer marketing capabilities, led cross-functional teams, and managed complex, programs. She is passionate about advancing the role of influence in modern communications and marketing, combining strategic rigor with creative excellence to drive meaningful results. Outside of work, Sara is a mother of two daughters and an avid equestrian.