HOLLYWOOD, USA // Scott Addison Clay is the Founder and CEO of Addison Interactive, an award-winning creative technology agency that creates personalized, fan-first experiences for the studios, streamers, and brands behind some of the world’s most-watched entertainment. Scott’s belief that fans don’t just want to watch the story, they want to be part of it, traces back to his early work with Prince, spending 36 music-filled nights with the artist creating an explorable purple galaxy fan experience long before “fandom” became a marketing strategy. Since founding Addison in 2010, he has led campaigns and experiences for clients including Adobe, Amazon, Lionsgate, Nat Geo, Netflix, Sony Pictures, Universal Pictures, and Warner Bros. Addison Interactive’s work spans immersive sites, social activations, interactive generators, games, AI avatars, and video production, with recognition including an Emmy and a Clio Grand. Beyond client work, Scott is building the Hollywood in Pixels digital archive, an effort to preserve the digital and social community’s collective history. A lifelong fan of film, theater, games, music, and the internet’s ability to connect people, Scott spends his spare time building a 16-bit RPG called Adventure Land with his daughter, playing music in Starband, a two-daughter and two-dad family band, and running a multi-year D&D campaign.