NEW YORK, USA // Shawn Silverman is Senior Vice President of Title Marketing at Paramount+, where he leads global campaign strategy and oversees 360-degree marketing campaigns for titles premiering on the service. His work spans some of Paramount+’s most prominent series and franchises, including 1883, 1923, Dutton Ranch, Landman, Tulsa King, Dexter, MobLand, Star Trek, Criminal Minds, RuPaul’s Drag Race, The Chi, Yellowjackets, and more. Prior to returning to Paramount+, Silverman served as Global Head of Marketing at Pluto TV responsible for driving growth, retention, and engagement across the platform. He led the brand’s worldwide creative marketing team overseeing brand, content, media, events, social, on-air promotion, CRM, partner and product marketing.
A 17-year veteran of Paramount Global, Silverman has held a variety of leadership roles across the organization, including Senior Vice President of Consumer Marketing for Comedy Central, MTV, Paramount Network, TV Land, and VH1. During that time, he led marketing efforts for iconic franchises including South Park, The Daily Show, and Yellowstone. The work led by Silverman and his teams has earned numerous industry accolades, including the prestigious Cannes Lions Grand Prix for Best-In-Show, Adweek’s Media Plan of the Year and Experiential Brand of the Year, Grand Clios for Innovation, and G.E.M.A.’s, (fka Promax), Creative Marketing Team of the Year.