NEW YORK, USA // Sheila Choi's decade-long tenure with MAC Global Store Design started in 2001, and she became the Vice President of the department in 2006. Under her management, MAC opened free standing stores around the world including FSS Time Square, 5th Ave, MAC Pro NYC, Champs Elysées Paris, Omotesando Tokyo and launched MAC Pop-Up.

In 2010, in addition to MAC, Sheila became the VP of Global Store Design for Bobbi Brown, LaMer and Estée Lauder. In 2012 she joined Estée Lauder exclusively to oversee the massive undertaking of re-branding the store environment in all formats globally.

Sheila received her B.A. from Columbia University and M.Arch. from Harvard University. After graduation she practiced in NYC working for notable architects such as GKV and Toshiko Mori Architect prior to founding Choi-Campagna Design.  Her collaborative projects such as Pleats Please NYC, Final Home and Slide-Rule House have been published in Interior Design, I.D., Detour, Architecture, New Stores in USA, Dwell, Detail, Occulus, Detail Book Series, Prefab-Modern and won multiple awards including I.D. Magazine Design Awards, Interior Design Magazine Award and A.I.A. NY Chapter:Citation.