Creators Jury
Shira Lazar
Founder /CEO
What’s Trending
Share:
Facebook Linkedin X
Shira Lazar

SANTA PAULA, USA // Shira Lazar is an Emmy-nominated digital culture expert, keynote speaker, entrepreneur, and mental health advocate with more than 1 million followers across social platforms. As the founder of What’s Trending—a pioneering digital news brand with over 3 million followers—she has helped shape the creator economy and social media landscape for more than two decades.

A sought-after speaker, Shira has shared her insights at major global events including SXSW, Cannes Lions International Festival of Creativity, CES, and NAB Show. She has been recognized as one of Fast Company’s Most Influential Women in Technology, named to Variety’s Women of Impact list, and featured on Adweek’s AI Trailblazers Power 100.
In 2024, Shira founded Creators 4 Mental Health, an initiative dedicated to bringing mental health resources, research, and community programming to the creator economy. In 2026, she helped introduce the Creator Bill of Rights alongside Ro Khanna, advocating for fair labor standards, protections, and benefits for creators as workers and entrepreneurs. Drawing from her experience building media brands, Shira also advises companies on AI, emerging technology, and creator strategy. She shares her perspectives in her weekly newsletter, The Alpha, and hosts The AI Download, a podcast exploring the intersection of artificial intelligence, creativity, and culture.
Nominate a Juror
Do you know a creative superstar qualified to join our panel of industry experts?
Nominate