MILAN, ITALY // Almost 25 years of experience in FMCG communication networks (Publicis, Saatchi & Saatchi, BBDO) and in the healthcare industry (VML Health and Publicis Health), Sonia has cross-sector expertise ranging from luxury and fashion to automotive, from consumer products to healthcare and major pharma companies. She is a natural booster of innovative solutions.

With human touch, commitment and team spirit, she takes care of a team of talents based around the world, mentoring new talents and always aiming to raise the bar of thinking to reach positive results for pharma brands and people’s lives.

Particularly fascinated by social issues, she is part of @shesays and @whosyourmomma to mentor and support women in adv. She advocates for Gender equality in healthcare.

Awarded first GOLD fro Italy at the Cannes YCC and first lion for Italy in pharma regulated in 2024, she has been juror and President of the jury at the ADCI for the health&pharma category.