DUBAI, UNITED ARAB EMIRATES // Tahaab is the Group Chief Strategy Officer for Publicis Groupe across MENAT. He leads insights, intelligence, strategy, effectiveness, and creative excellence for diverse companies within Publicis Groupe.

Tahaab has extensive regional and global experience spanning Sports, Finance, Insurance, Telecommunications, FMCG, Luxury, Travel & Tourism, Retail, Automotive, Petroleum, Entertainment, Real Estate, Government and B2B categories.

Tahaab was recognized as Strategic Leader of the Year by Campaign Middle East for the past three consecutive years, for business growth, people leadership and reputational success for the company, and was the first MENA strategy leader to win the Campaign Global Agency of the Year Awards for the Strategy Leader of the Year. Based on awards data across top-tier award shows, he is the world’s most awarded strategist for effectiveness and strategy specifically and has won over 1200+ regional and global awards and counting.

His work has been recognized at Cannes, Effies, D&AD, Clios, Clio Sports, Clio Health, Clio Music, LIA, Loeries, WARC, Dubai Lynx, One Show, Jay Chiats, ARF David Ogilvy Awards, Andy’s, NYF, AdFest, AdStars, among others, including a record-setting 450+ Effies for creative and marketing effectiveness. His work has been featured on platforms like CNN, Time Magazine, BBC, WSJ, Mashable, and Wired among others.

At Publicis Groupe, between 2022 to 2026, he has led the agencies to top-rankings globally on platforms like Global Effie Index, Jay Chiats and WARC, including #1 in the Global Effie Index and in the WARC Effective 100 rankings. Prior to Publicis Groupe, Tahaab also led McCann Worldgroup in MENAT to #1 in the world in the Effies Index and in the WARC 100 report, multiple times between 2016 to 2022, setting a benchmark for the region.

He has presided over and chaired juries on platforms such as Loeries, Jay Chiats and MENA Effies, and has served on juries at renowned shows across the world including Cannes Lions, Global Effies, MENA Effies, One Show, WARC, Jay Chiats, Loeries, New York Festivals, AdFest, among others.

Alongside strategy, he’s also a multi-awarded film director and songwriter, with his films being recognized and awarded globally, including his work for NBA. He’s an active mentor for young talents. He speaks globally on creativity, strategy, and filmmaking, and has given keynotes on stages across the world from China to Asia-Pacific to the sub-continent to the Middle East to Europe and New York including on platforms like Cannes Lions, Dubai Lynx, One Show China, AdFest, 4As, Global Effie and MENA Effie Bootcamps, and many more. Tahaab is also a licensed drone operator and can operate two drones simultaneously! He enjoys gaming, he enjoys writing short films, and expresses himself through aerial photography, song writing, and spoken word poetry.