HOUSTON, USA // Tamara Curl-Green is a digital marketing leader with over 15 years of experience building deeply engaged communities in professional sports and retail. Her work sits at the intersection of data, technology, and storytelling, using audience insight to strengthen brand affinity and turn casual interest into lasting engagement.

Tamara currently serves as Vice President, Digital Fan Engagement at Athletes Unlimited Pro Sports, where she leads data-informed programs that help the organization better understand its audiences and build stronger relationships with fans across its digital ecosystem.

Prior to joining Athletes Unlimited, Tamara held roles with the Houston Astros, Colorado Rapids, and Houston Dynamo, helping professional sports organizations connect with fans as digital and social platforms reshaped sports fandom. Her career includes involvement with retail brands such as Torrid, which adds a consumer-focused perspective to her strategy for audience growth, retention, loyalty, and digital experience.

She brings a practical, audience-first approach to digital marketing, using insights to measure behavior and uncover what motivates people, then translating that knowledge into experiences that feel personal, relevant, and engaging. She is a graduate of Duke University, where she studied philosophy.