JOHANNESBURG, SOUTH AFRICA // Thembalethu Msibi is a passionate creative who revels in the modern influence on traditional advertising. A particular interest of hers is purpose-driven communication. As the Co-Founder and Chief Creative Partner of BlackSwan, she has developed brand-building experience spearheading through-the-line campaigns for brands such as Telkom, KFC, Absa Bank, Clicks, South African Airways and The Joburg Film Festival.
Thembalethu’s career spans 19 years, and in her journey to becoming an all-rounder, has been fortunate to lead and win awards for various South African and International brands, across the line. Brands including Brand Design and Live Activation. She has also held a seat as a member of the Creative Circle EXCO, the ABInBev Braintrust, and a judge at the Loeries, Pendoring and Effie Awards. Under her leadership, BlackSwan has quickly emerged as one of South Africa’s powerhouse agencies creating noteworthy work for some of the country’s most beloved brands.