NEW YORK, USA // Thiago Fernandes is a globally awarded creative leader who brings a sharp cultural lens to pharmaceutical storytelling, transforming scientific narratives into emotionally resonant brand platforms that shift behavior, shape conversations, and drive commercial impact. With over 20 years in healthcare and consumer marketing, Thiago has led launches and omnichannel ecosystems for top pharmaceutical clients including Abbvie, Gilead, Pfizer, GSK, BMS, Eurofarma, and J&J. His work is uniquely positioned at the intersection of science, society, and culture, leveraging real human insights, social tension, and behavioral psychology to create campaigns that are not only compliant and clinically accurate, but truly culturally inevitable.

Thiago’s culturally attuned approach has fueled campaigns that advance health equity, destigmatize conditions, and activate communities, from women’s health to oncology, immunology, and rare disease. His campaigns have earned over 100 global awards, including Cannes Lions, CLIO, The One Show, D&AD, and LIA, proving that creativity with cultural intelligence generates both brand love and market performance.