NEW YORK, USA // Tony is the Executive Creative Director at Bulletproof New York, the world’s largest independent brand agency, where he leads the agency’s creative output across branding, design, and campaigns. With more than 21 years at Bulletproof, Tony has built an international career creating brands for some of the world’s best-known organizations. He spent 13 years in the agency’s London studio before relocating to New York to head up the creative offer.

Tony has extensive experience in sports branding, having worked with organizations including Coca-Cola, Heineken, EA Sports, Pepsico, Wembley Stadium, The Football Association of Wales, The International Cricket Council, CONCACAF, and UEFA. His work spans everything from visual identity systems and tournament branding to sponsorship platforms and fan engagement.

Outside of sport, Tony has led branding projects for many of the world’s leading consumer packaged goods brands, helping businesses build distinctive brands that connect with people and drive commercial success. Tony is a self-confessed, sports-obsessed nut. If he’s not playing, he’s watching, and in his younger years played county cricket in England.