NEW YORK, USA // When you work with Tracy, you get it all—and you get it straight. With 29 years of experience, she has mastered the art of advertising, specializing in launch and prelaunch campaigns across the US and the globe.

Tracy began her career as a writer in consumer and direct response advertising, creating campaigns for M&M Mars, Revlon, Embassy Suites, Citibank, Nextel, Citymeals on Wheels, Kraft, and American Express. Thirteen years later, she crossed a few bridges from Brooklyn to New Jersey with her growing family. There, she discovered jug handles and healthcare advertising. It was a bit of a culture shock, but after cutting her teeth on the US and global launches of Gleevec, she realized she could use her creative powers for good and never turned back.

Today, her love of insight-driven creative and collaborative creation of big ideas, as well as her intense curiosity are infectious on every team she’s a part of. Tracy has led her teams to help physicians, patients, and caregivers overcome real struggles in women’s health, hematology, rare disease, oncology, nephrology, immunology, vaccines, health equity, ophthalmology, pulmonology, and neurology. Her healthcare client roster includes AstraZeneca, Pfizer, Sanofi, Regeneron, Merck, Novartis, Novo Nordisk, Therapeutics MD, Eisai, Roche, Shire, Bayer, Emergent Biosolutions, Ferring, and Alnylam, just to name a few.

For Tracy, healthcare is more than data and trial results. It’s about uncovering fears, challenging biases, and delivering hope. By addressing the deeper emotional impacts of conditions, she helps people not just exist, but truly live. She currently has an exciting mix of both health and consumer brands under her purview with clients such as EMD Serono, Calliditas, Johnson & Johnson, Amgen, STIHL, John Deere, T. Rowe Price and LUMIFY.

Outside of work, Tracy’s passion for nurturing continues at home. She is a proud mom to two amazing young adult daughters, three dogs, a potbelly pig, two bunnies, and two crested geckos.