NEW YORK, USA // Tristan Mitchell is Vice President of Culture Marketing at Major League Baseball, where he leads work designed to increase the league’s cultural relevance and connect with the next generation of baseball fans. His work spans areas such as food, fashion, film, music and art, translating those connections into content, partnerships, campaigns and experiences designed to grow and deepen fandom.

Before joining MLB, Tristan was Vice President of Strategy at Excel Sports Management, where he advised leading brands on sports and entertainment investment, sponsorship and marketing strategy. His earlier experience includes client consulting at GMR Marketing, strategy and analytics roles at Major League Soccer, and management consulting at Accenture.

Tristan is also a co-founder of SEEN, a nonprofit focused on expanding access and representation across the sports business industry. He earned his MBA from NYU Stern and graduated summa cum laude from Howard University.