NEW YORK, USA // In her current role, Val Herzer serves as the Global Head of Talent & Entertainment at The Coca-Cola Company, where she connects a portolio of global brands to some of the most exciting films, TV shows or names in culture. Some of her work include partnerships with Warner Brother’s Beetlejuice for Fanta, Marvel and Star Wars for Coca-Cola, the return of Jennifer Aniston to Smartwater, or yet a roster of elite football players like Lamine Yamal, Rodrygo Goes and Cole Palmer for Powerade.

Val previously served on the Sports Innovation Lab’s Women’s Leadership Board. Before her time with The Coca-Cola Company, she worked at Havas Sports & Entertainment Agency as VP of Strategy and Partnerships where she led integrated creative campaigns for iconic global brands, including Coca-Cola, Paris Saint-Germain FC, Puma and more.

In her free time, she is a sport enthusiast and an avid traveler with a passion for discovering new music.