MEXICO CITY, USA // Veronica has been a big fan of brands since 2000 working as a Creative in the most recognized agencies in Mexico and in all kinds of specialties.

Which has led her to experience the greatest challenge of her professional career in 2010, which was when she was promoted as Area Creative Director of the TBWA/ Worldhealth division in Mexico.

And that now has given her the great satisfaction of being Managing Director and as HUB for LATAM working for TBWA Network at a global level.

She believes in the passion for good ideas, spending much of her time experimenting and thinking to discover new creative paths to take the brands to places they have never been before.

She dedicates her experience, knowledge, creativity and passion; for many laboratories such as: Bayer, Pfizer, Galderma, Medix, Pisa, AstraZeneca, Novartis, Gedeon Ricther, Andromaco, Rimsa, Armstrong and Sanfer Laboratories.

Her mind is a bit strange, and it always leads her to analyze, read, ask, and on many occasions to experiment in order to achieve a disruptive idea.

She is a graduate of the Anahuac University in Communications and has a Postgraduate Degree in Advertising.

In 2015 she was honored to be awarded with a Bronce at The Clio Healthcare Awards.

In 2016 was part of the Jury in the Pharma category at the Cannes Health Festival.

By February 2021 she performed as Jury at the Dubai Lynx Awards and in 2022 she was Jury President for Dubai Lynx Awards.

She loves her family and being an auntie, also her boxing classes and travel around the world.