CHAPEL HILL, USA // Vickie Segar is an entrepreneur, marketing executive, and creative strategist known for helping shape the modern influencer marketing industry. She founded Village Marketing, one of the earliest influencer agencies, helping pioneer creator-led brand storytelling before the space became mainstream. After successfully exiting Village Marketing to WPP, she went on to found Article 41, a talent-first sports marketing agency focused on redefining influence, fandom, and the future of athlete and creator partnerships.

Today, as Ogilvy’s Global Chief Sports & Entertainment Officer, her work sits at the intersection of sports, culture, media, and emerging technology, with a focus on building more authentic, human-centered brands and storytelling.