NEW YORK, USA // Wid Souza is a Brazilian creative leader who currently serves as EVP, Executive Creative Director at Ogilvy Health. With over two decades of experience in advertising, Wid began his career at agencies such as Publicis, VML, and DDB, where he honed his skills in the consumer sector. During these formative years, he played a pivotal role in campaigns for global brands like Citibank, Heineken, Procter & Gamble, Nestlé, Colgate-Palmolive, Mercedes-Benz, UNICEF, Cartoon Network, Sony Entertainment Television, Bridgestone-Firestone, among others, guiding these brands through diverse markets and challenges.

Wid’s transition to healthcare began with a move to Area 23, where he seamlessly applied his deep consumer insights to the specialized and regulated world of healthcare advertising. This shift unlocked new creative avenues, enabling him to bring fresh perspectives to the healthcare space for brands like Boehringer Ingelheim, Pfizer, AbbVie, Bayer, GlaxoSmithKline, and Bristol Myers Squibb.

Throughout his career, Wid has garnered accolades from awards such as the Cannes Lions, Clio Awards, D&AD, The One Show, and the London International Awards, solidifying his reputation in the industry.

At Ogilvy Health, Wid leads dynamic teams, crafting campaigns that resonate with both healthcare professionals and consumers, skillfully navigating the intricate landscape of healthcare communication.