LOS ANGELES, USA // Will Ullman is an award winning creative marketing executive who currently oversees Formula 1 Marketing at Apple TV. Prior to his time at Apple, Will led Live Sports and Documentary Marketing teams at Netflix. He oversaw Netflix’s work with the NFL & MLB, and built brand-defining campaigns for titles such as Quarterback, Full Swing, and America’s Team: The Gambler and His Cowboys. Will spent over a decade at PlayStation Studios where he developed campaigns for MLB: The Show, Gran Turismo, and NBA: The Life, in addition to titles such as The Last of Us, Uncharted, and God of War. Will lives in Los Angeles with his wife and their two cats where they all root for Scuderia Ferrari and the Los Angeles Chargers.