Innovation
Xanthe Wells
VP, Global Creative
Pinterest
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Xanthe Wells

SAN FRANCISCO, USA // Xanthe is currently VP, Global Creative for Pinterest running the House of Creative team. Since arriving at Pinterest in November of 2022, Xanthe has been driving the brand’s creative transformation, delivering a major step change in creative quality and ROI for campaigns, product launches and events. Prior to going into tech 7 years ago, she spent 14 years on the agency side at TBWAChiat Day, Los Angeles, Pitch, Ground Zero and TBWAMAL for Good. Before taking on her role at Pinterest, she spent 5 years as Global ECD for Devices & Services running 5 categories across 8 global markets.

International awards include: Cannes Grand Prix, D&AD Black Pencil, Brand Side Agency of the Year in both the One Show and Art Directors Club, Best of Discipline, Gold Pencils, ADC Gold Cubes and the CMO Pencil and Brand of the YearGoogle) at One Show. She’s been recognized in 2019 as an Ad Age “Woman to Watch,” in 2015 by Ad Age as one of the industry’s “40 Under 40,” and by Business Insider as one of “30 Most Creative Women in Advertising.”

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