RIO DE JANEIRO, BRAZIL // Ricardo Hinrichsen is a senior professional with more than two decades in the sports marketing market in Latin America. Whether helping brands associate with sports properties, or vice versa, Ricardo Hinrichsen has been developing winning projects over the past decades in fan engagement, stadium hospitality, brand activation, media rights, sponsorships, licensing, and merchandising, etc. As CMO of Flamengo, he leads a team of more than a hundred people in the largest commercial operation of a football club outside Europe, top 15 in the world. With a professional background in the capital markets, Ricardo has a career that combines his finance experience with deep knowledge of marketing applied to sports. This experience has enabled him to build a successful commercial operation aimed at the largest fan base in a single country in the world of soccer.