First published by: roastbrief.com.mx

April 2026—Mexico has won 41 statuettes at the 2026 Clio Awards, solidifying the country’s position as one of the region’s most important creative hubs. The official announcement of the gold, silver, and bronze winners reveals an outstanding performance by the Mexican advertising industry. LePub Mexico City stands out as the most-awarded agency, led by the ‘Gulf of Mexico (Bar)’ campaign for Tecate, which garnered 14 awards—including 9 golds—across categories such as Social Media, Out of Home, Creative Disruption, Branded Entertainment & Content, Public Relations, Media, Experience/Activation, and Direct. The campaign’s versatility has been key to its success.

GREY MEXICO won two awards for ‘The Shooting’ for the newspaper *La Unión* and Article 19: a Gold in Branded Entertainment & Content and a Silver in Film Craft. The work combines the power of journalism with cinematic storytelling to champion freedom of expression.

Archer Troy took home a Silver and a Bronze for ‘Codes for Inclusion’ for TECHO and Google, in the Culture & Influence and Experience/Activation categories. The campaign uses technology to foster social inclusion in vulnerable communities.

Brands&People won a Silver in Design for ‘Moctezuma — Cement Reimagined in Mexico’ for Moctezuma, while VML earned two Silvers in Audio for ‘Dancing Washers’ for Whirlpool, demonstrating the ability of Mexican advertising to excel in technical and sensory disciplines.

GUT took home two Bronze awards in Design and Creative Business Transformation for ‘Add your logo’ for NotCo, while Boxer TTL secured three Bronze awards in Media, Creative Strategy, and Creative Business Transformation with ‘Day of the Undying Businesses’ for WhatsApp Business. Creativity applied to business transformation also found its place in the spotlight. Wieden+Kennedy Mexico rounded out the haul with three Bronze awards in Film, Film Craft, and Branded Entertainment & Content for ‘Who’s waiting for you?’ for Cerveza Victoria. Emotional storytelling continues to be fertile ground for international recognition.