NEW YORK, March 26, 2026– The Clios, the global awards company celebrating creative excellence across a variety of industries, today announced a new program launching in partnership with YouTube and Influential. Clio Creators celebrates how digital content creators are driving creativity and commerce through ideas that shape culture across platforms, brands, communities, and industries. Unlike other recognition programs in this space, Clio Creators accepts submissions across Instagram, LinkedIn, Snapchat, TikTok, YouTube and other emerging content creation platforms. 

“For more than 65 years, the Clios have recognized creativity in many forms. What started out primarily as a celebration of radio advertising has evolved into a multi-faceted business that serves as a global creative benchmark for originality, craft, and cultural impact across a number of fields,” said Nicole Purcell, CEO of the Clios. “Clio Creators extends our reach to the entire creator ecosystem, honoring how their work is shaping the creative business from brand partnerships to independent storytelling, and everything in between.”

The program will join the Clios prestigious portfolio of awards programs, which celebrates creativity in advertising, sports, music, entertainment, and health. Clio Creators is now open for entries from agencies, brands and individuals across two tracks: Brand and Creator.

The Brand track honors brands that leverage creator talent, storytelling, and platform-native strategies to drive marketing objectives, cultural relevance, and audience engagement. While the Creator track celebrates work promoting a creator’s own brand, persona, or content.

“Creators are shaping the future of storytelling and Clio Creators provides the perfect platform to honor that innovation,” said Chris Detert, Influential’s Chief Communication Officer. “Influential is proud to help identify the right voices, surface standout work and collaborate with the jury to celebrate campaigns and content defining this space.”

The inaugural program cycle will culminate in an awards ceremony in November at the Dolby Theatre in Los Angeles, where entrants, creators and their fans will celebrate as the Grand Clio Creators Award winners are revealed on stage. The event will also be streamed on YouTube. 

“YouTube is the home of creators and their communities. Brands are putting them at the heart of their campaigns because they drive exciting discoveries and confident decisions that deliver results,” said  Anne Marie Nelson-Bogle, VP of Marketing, YouTube Ads. “We’re incredibly proud to partner with the Clios to bring much-needed recognition to the brands and creators building a new era of creator marketing.”  

For more information or to submit an entry, visit clios.com/creators. 

About Clio Creators

Clio Creators, founded in 2026, is one of six verticals developed by the Clios to celebrate creative excellence in a specialized field. The program champions boundary-pushing originality and craft from personalities, platforms, brands and communities across the creator ecosystem that shape popular culture. Each cycle, top creators, marketers and agency leaders convene as a jury to determine which entries will earn the prestigious Grand, Gold, Silver and Bronze Clio Creator Awards. 

About The Clios

The Clios were founded in 1959 to celebrate creative excellence in advertising around the world. The Clio Awards legacy program sets a high bar across the globe for all creatives, inspiring the makers of today and tomorrow to pursue boundary-pushing ideas and bringing the community together at an annual world-class jury retreat and awards ceremony. As the industry expands and evolves, the Clios have developed programs across sports, music, health, entertainment, and more that adhere to the same criteria and standards, but are tailored to recognize the specific challenges and triumphs of a particular sector. 

As a champion for the power of creativity to drive commerce and culture, the Clios are a constant source of inspiration via thought leadership programming, a vast global database of ads at AdsOfTheWorld.com, and a hub for original content at MuseByClios.com.

To learn more about how to enter or view our gallery of award winners, visit Clios.com.

About Influential

Influential is the world’s largest influencer marketing company by revenue and is the only influencer company that is both an API and preferred partner of all major social media platforms. Founded in 2013, Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators, delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 50% of Fortune 50 brands. Influential was acquired by Publicis Groupe in July of 2024.